The vision of Lamar is to offer the world’s most dynamic natural healthcare products, creating sustainable solutions essential to a better, safer and healthier life for people worldwide.

To unlock the nature’s potential to deliver healthcare solutions that improve the quality of life .. To achieve profitable growth through superior customer service, quality, commitment & innovation.

Our focus is dedicated to furnish the consumer demands of natural solutions for healthy living through a combination of use of traditional scientific knowledge & scientific application. We conduct our business operations with utmost integrity and with respect for our employees, customers and business partners. We work together on the principle of mutual trust & transparency in a boundary-less organization. We are a truly customer-centered organization having a thorough knowledge of the customers, their needs and expectations which allows us to develop products to fulfill them better.

The Company believes that marketing quality formulation is a challenge in itself and therefore has hired professionals, advertisers and publicists to build effective, strong and truthful communication to bring more and more people towards Ayurveda. The Company launched many branded ayurvedic formulations in overseas market in the last 20 years. Paradizo, BC 56, and Hepalina are some of the pioneer brands that have established themselves deep in minds of overseas Ayurvedic practitioners. Since 1996, our presence is in around 40 countries especially Europe, South Africa, South East Asia and CIS markets to promote our efficacious, standardized & quality formulae.

We have created a culture of innovation that has enhanced our ability to adapt & evolve rapidly. Continuous innovation in products and processes gives us a competitive edge to deliver excellent solutions to our customers. We have team of experienced R & D to ensure batch to batch consistency and evolved “Lamar Quality Monograph” to ensure production of Efficacious, Standardized & Quality formulation. We committed to corporate values of honesty, fairness and respect, and strive to nurture long-term relationships with our Employees, Customers, Suppliers. We welcome your valued observations and feedback to improve quality of services.

L’amar Natural is an Ayurvedic Research & Manufacturing Company offering a wide range of Herbal, Homeopathy, Health care, Natural Personal care, Pharmaceutical, Baby care, Beauty & OTC products. We offer Herbal Supplements Homeopathy products that address Cardiac, Diabetic & Liver & Digestive problems. L’amar has Lifestyle products for men & women. We also supply a wide range of Veterinary products. We have a Basket of Skin, Hair,Foot, Dental and Lip care products. L’amar Natural endeavors to meet the burgeoning demand worldwide for herbal formulations in the Ayurvedic & Cosmetic Industries through dedicated research & scientific application. Currently we export to around 40 regulated and unregulated markets across Asia, Middle east, Africa, Australia, Latin America & Europe & CIS countries. We believe in catering to the needs of our valuable customers effectively and efficiently with innovative products and solutions. Our satisfied customers are our driving forces who encourage us to strive for excellence.

Our Founder


Born in October 1948 & having qualified as a chartered accountant, Mr. Amar Lulla joined Cipla in 1976. He joined the Board of Directors in 1990 & grew to become its Joint Managing Director & Chief Executive in 2000. Mr. Amar Lulla was responsible for the operations, including international business, manufacturing, technical services, finance & administration. “He has always helped protect Cipla”, say colleagues, recollecting Mr. Lulla as a workaholic, with a clear-thinking ability & clarity of objectives.

Mr. M. K. Hamied, Cipla’s Chairman & Joint MD, defines Mr.Lulla’s contribution as “pivotal”. A brilliant mind combined with a rapier sharp instinct & a winning personality, Mr. Lulla was able to establish long, close & very fruitful associations with various industry forces across the globe.

His vision was to serve mankind with optimum health and wellness. To fulfill this vision, he worked with all schools of medicine, leading to development of highly effective products ranging from Allopathy to Ayurveda and Homeopathy. Out of this vision, L’amar was born in 1995, to bring to the world, time proven ayurvedic remedies combined with modern manufacturing techniques and delivery systems.

His legacy to consumers in 40 countries across the world, are world class products that help the consumer maintain optimum health and wellness are hallmark and strength of L’amar.

Today, L’amar’s products span Cosmeceuticals , Nutraceuticals and Ayurvedic solutions for the mind and body. Our products are formulated using latest research and cutting edge techniques. Manufactured in facilities which have been vetted by international regulatory authorities , these products meet stringent quality norms. Clinically proven products that help the consumer maintain optimum health and wellness, are our hallmark and strength.

With consumers across the globe validating our product quality and efficacy through their enthusiastic use and support of our products, we were motivated to bring the same world class product range to the discerning Indian consumer.

Vision & Mission

Our Priniciples